Currently · Social Media Marketing Manager at Alpha StructuralJulissa Garcia is a marketing professional with experience spanning digital strategy, brand partnerships, website development, event marketing, content creation, sponsorship acquisition, and business growth initiatives.
A cross-section of the organizations I've worked with, contributed to, and built for — from established structural engineering firms to growing service brands.
Julissa Garcia combines creativity with business strategy to help brands strengthen their presence, engage their audiences, and create sustainable growth. Her experience spans digital marketing, website development, content strategy, brand partnerships, sponsorship acquisition, event marketing, and client-facing business initiatives.
From supporting corporate marketing teams to helping small businesses establish and strengthen their digital presence, Julissa focuses on creating marketing efforts that align with business goals while building authentic relationships with customers and communities.
As Social Media Marketing Manager at Alpha Structural, I own the brand's digital voice — from proposal development and lead analytics to content strategy, campaign execution, and audience growth.
Alpha StructuralFoundation Repair · Since 1993Own end-to-end proposal development and submission workflow — formatting, scoping, and delivering competitive proposals to prospective clients.
Track inbound lead sources, conversion patterns, and channel performance to inform where the firm invests marketing energy.
Own the firm's digital voice across content strategy, social, email, and campaign planning — translated into trust and measurable audience growth.
Proposal builder and submission, lead analytics, content strategy, brand storytelling, social media execution, email marketing, campaign planning, and competitor analysis — translated into measurable trust and audience growth for the firm.
From classroom to client work to leading marketing for an established Southern California firm — a steady progression of trust, ownership, and visible business impact.
Alpha StructuralStructural Engineering · Los AngelesLeading digital growth, brand storytelling, and multi-platform content for one of Southern California's most established structural engineering firms.
Apollo SolutionsMarketing & Web StudioLead marketing strategy and social presence across a portfolio of client brands — from positioning and content systems to website builds and lead generation.
BAMKOGlobal Promotional ProductsSupported campaign execution, email marketing, internal communications, and brand visibility initiatives inside a national promotional products organization.
Keller WilliamsReal EstateSupported agent marketing, listing promotion, and lead capture systems — early exposure to direct-response marketing and client experience.
CSUNCalifornia State University, NorthridgeBachelor of Business Administration with an emphasis in Marketing — foundation in consumer behavior, branding, market research, and strategic communication.
A selection of live client websites — every one is shippable, clickable, and currently in market.
Municipal infrastructure contractor supporting public works and transportation projects across Arizona.
Commercial cleaning company focused on recurring service growth and regional expansion.
Residential and commercial cleaning provider focused on customer acquisition and digital visibility.
A look at content, campaigns, and marketing collateral produced across roles — social posts, email campaigns, and content calendars.
Concept, visual direction, and copy for in-feed Alpha Structural content built around brand voice.
Multi-platform calendar pairing brand storytelling with campaign objectives and posting cadence.
Editorial-style email built for B2B engagement, with structured CTAs and brand voice.
Partnership development, sponsorship acquisition, and brand collaboration work that translates relationships into measurable activation and audience reach.
Coordinated brand-aligned activation opportunities, connecting a music-and-culture audience with relevant partner experiences and amplifying brand visibility.
Led outreach and relationship development with national consumer brands to secure sponsorships, in-kind product, and activation support for chapter programming at CSUN.
Built ongoing partner relationships through professional outreach, follow-through, and on-the-ground execution that delivered value to both brand and audience.
Concepted and executed a community-facing coffee activation — handling branding, vendor coordination, promotion, and guest experience from concept through day-of execution.
Led planning, promotion, and sponsorship coordination across chapter events — connecting brand partners with members through curated, on-brand experiences.
Supported on-the-ground activations including logistics, guest engagement, content capture, and post-event reporting back to brand partners.
Endorsements from the marketing leaders and operators I've worked alongside.
Alpha Structural“Julissa brings a rare combination of creativity and follow-through. She approaches marketing as a business function — focused on results, relationships, and the customer experience.”
BAMKO“Reliable, thoughtful, and consistently raises the bar on everything she contributes to. A real asset to any marketing team.”
Alpha Structural“Julissa understands how to translate marketing effort into outcomes that move the business forward. Communicative, organized, and execution-oriented.”
Additional written recommendations available on request.
Interested in discussing marketing, partnerships, content strategy, digital growth, or new opportunities? Let’s connect.